When to Use a Press Release
A press release needs to contain newsworthy information, so use it carefully. When you first start your business or release a new product, a press release may get noticed. Is your business sponsoring a charity event or working for a newsworthy cause? Get the word out with a press release.
Where to Use a Press Release
Press releases should be sent to all local papers that might be interested in your story. But don’t stop there. The internet has many sites that publish business-related news and information.
Write articles about your start-up experience that may benefit people interested in starting a similar business. How about an article about the things that worked for you, and another about what does not work? These articles would be of interest to many business minded people and would get notice for your business.
How to Write Your Press Release
While your press release should contain all the facts related to your business, it cannot be a simple recitation of the facts. Instead, write the story of your business. Tell a story. Make it an interesting read that will benefit or entertain the reader. An interesting story will be published and re-published, read and discussed.
Hire a Writer
The best person to tell your story is you. Talk to others close to you and your business. Ask them to share what they feel to be the story of your business. You may gain some insight and find a new angle for your press release.
If you are still having trouble writing the story of your business, hire a writer. Make sure the writer you hire knows that you want more than a simple recitation of facts. Help her find and write your story in a newsworthy way.
