Using a Blog to Promote Your Brick and Mortar Business
Promote your local business with a blog., Photo by tedhosmann.
Most every business can benefit from a blog or company website. Most companies will put up a small site that gives details about their business such as location and hours. But your company site could be doing far more to promote your business.
Let us look at a few specific examples of how brick and mortar business could be using a blog.
Promote Local Florist with a Blog
Most florists use a website to display examples of arrangements for sale, but few local florists use their sites to benefit their local businesses. A well-written blog with excellent photos could bring in a lot of business to a local florist.
When a teenager needs to order a corsage for prom, he will usually google for information. A local florist will come up high in the listings if there is an article available on the subject he is interested in. He wants to know the significance of each flower, how to match the flowers to the dress, which flowers are most popular today, and how much will it cost. Well-written articles with lots of pictures that answer the question of teens ordering flowers for the first time will get noticed and bring buyers into your shop.
Promote Your Local Daycare Center With a Blog
A day care center can use a blog or website to keep parents up on what is going on in the classroom. What is the class studying this week, what is the lunch menu, when is the field trip? Post the qualifications of your teachers and information about the activities the kids will be doing.
These kinds of posts take a while to produce and must be kept updated, but they show parents the quality of your program and allow prospective parents to learn about your program without visiting. Articles about what to look for in a quality program, and how your program exceeds these requirements, will do most of the selling before prospective parents ever walk in the door.
Be careful never to post information about the kids or their names unless the area is behind a password protected area for the parents only.
How Could Your Business Use a Blog?
Write about the hottest trends and latest products in your industry and answer the questions that your customer might have. I will give more specific examples tomorrow. Do you have a specific business you would like me to address? Leave a comment and I will try to answer you in a future post.
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