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	<title>Diane Watkins</title>
	<link>http://www.diane-watkins.com</link>
	<description>Freelance Writer. Educator. SEO.</description>
	<lastBuildDate>Sat, 13 Feb 2010 03:39:01 +0000</lastBuildDate>
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		<title>Using a Blog to Promote Your Brick and Mortar Business</title>
		<description><![CDATA[Using a Blog to Promote Your Brick and Mortar Business
Most every business can benefit from a blog or company website. Most companies will put up a small site that gives details about their business such as location and hours. But your company site could be doing far more to promote your business.
Let us look at [...]]]></description>
		<link>http://www.diane-watkins.com/2010/02/using-a-blog-to-promote-your-brick-and-mortar-business/</link>
			</item>
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		<title>How to Be Recognized as an Expert</title>
		<description><![CDATA[It is important for a business person to be an expert in his own field, and most people will accept you as an expert simply because you are in the business. But being accepted as an expert and being the recognized expert are two different things.
Why do certain business people always get mentioned in the [...]]]></description>
		<link>http://www.diane-watkins.com/2010/02/how-to-be-recognized-as-an-expert/</link>
			</item>
	<item>
		<title>The Viral Value of a Satisfied Customer</title>
		<description><![CDATA[
By Diane Watkins
It seems obvious that you should strive to always satisfy your  customers; however, many businesses ignore this very simple principle.   Your existing customers are your most valuable asset, you must take care  of them.
Satisfied customers will refer others to your site.   This is more valuable than any [...]]]></description>
		<link>http://www.diane-watkins.com/2010/02/the-viral-value-of-a-satisfied-customer/</link>
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		<title>Be Writer Friendly- Add a Press Kit to Your Website</title>
		<description><![CDATA[Does your business produce or sell a physical product? Are you promoting an event? You need a press kit. A press kit will provide all the information a reporter or writer needs to publicize your product or event. Writer are always looking for something to write about, make it easy for them to choose your [...]]]></description>
		<link>http://www.diane-watkins.com/2010/02/press-kit/</link>
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		<title>Get Quoted- Promote Your Business by Providing Expert Information</title>
		<description><![CDATA[Would it help your business if you were quoted in a magazine or newspaper article? Or perhaps interviewed for a local or national news program?
Have you ever wondered where journalists find the experts that they quote in the newspaper and magazine articles? One source reporters use is HARO- Help a Reporter Out. Sign up as [...]]]></description>
		<link>http://www.diane-watkins.com/2010/01/promote-your-business-by-providing-expert-information/</link>
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		<title>Promote Your Business by Writing Articles</title>
		<description><![CDATA[Well-written articles related to your business build trust in you and good will toward your business. A well-placed series of helpful articles promotes you as an expert in your field and gains publicity for your business.
Write About Your Business
The articles should be related to your business and provide specific information for potential customers. If you [...]]]></description>
		<link>http://www.diane-watkins.com/2010/01/promote-your-business-by-writing-articles/</link>
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		<title>Use Press Releases to Promote Your Business</title>
		<description><![CDATA[When to Use a Press Release 
A press release needs to contain newsworthy information, so use it carefully. When you first start your business or release a new product, a press release may get noticed. Is your business sponsoring a charity event or working for a newsworthy cause? Get the word out with a press [...]]]></description>
		<link>http://www.diane-watkins.com/2010/01/use-press-releases-to-promote-your-business/</link>
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		<title>Market Your Business Online with a Business Listing</title>
		<description><![CDATA[Are you looking to promote your real-world business online? The best free marketing tool for your business is the internet. Creating a buzz requires a little work, but any business can find interested clients on the internet.
The best way to promote your business online is with your own business website, but you do not need [...]]]></description>
		<link>http://www.diane-watkins.com/2010/01/market-your-business-online-with-a-business-listing/</link>
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