Write About Your Business

The articles should be related to your business and provide specific information for potential customers. If you run a nursery and garden supply business, write articles about how to grow and care for the plants that you sell. Lawn care companies can write articles about how to grow a green lawn and care for specific types of grass. A real estate agent might write articles that discuss the advantages of the different neighborhoods in her territory.

When deciding what to write about, think about the questions that you are asked regularly in your business. Write articles that answer these questions for your readers and provide them with valuable information.

Where to Publish Your Articles

The best place to publish your articles is on your own blog and on sites that point back to your blog. If you don’t have a blog, you can publish your articles for free on sites like EzineArticles. At the end of your article, use the bio to publicize yourself and your business. Sites like EzineArticles provide articles for use in newsletters and on sites across the web.

Write a Newspaper Column

If you have time to devote to regular article writing, offer your articles free to your local newspaper as a weekly column. Offering them free increases the chance of publication in newspapers. Your payment is the bio included with the article that publicizes your business.

Write 5 or 6 sample columns and submit them to the editor in charge of the appropriate section along with your column proposal.

Hire a Writer

I know it is self-serving to mention it, but you can hire a writer to produce these articles at a very reasonable rate. Hire a ghostwriter and publish the articles with your name on them. Be sure the information is accurate and represents you well, since your name will be on it. Then get back to work and enjoy the publicity benefits of your articles.

Need a good writer? Contact me at diane [at] diane-watkins.com.

A press release needs to contain newsworthy information, so use it carefully. When you first start your business or release a new product, a press release may get noticed. Is your business sponsoring a charity event or working for a newsworthy cause? Get the word out with a press release.

Where to Use a Press Release

Press releases should be sent to all local papers that might be interested in your story. But don’t stop there. The internet has many sites that publish business-related news and information.

Write articles about your start-up experience that may benefit people interested in starting a similar business. How about an article about the things that worked for you, and another about what does not work? These articles would be of interest to many business minded people and would get notice for your business.

How to Write Your Press Release

While your press release should contain all the facts related to your business, it cannot be a simple recitation of the facts. Instead, write the story of your business. Tell a story. Make it an interesting read that will benefit or entertain the reader. An interesting story will be published and re-published, read and discussed.

Hire a Writer

The best person to tell your story is you. Talk to others close to you and your business. Ask them to share what they feel to be the story of your business. You may gain some insight and find a new angle for your press release.

If you are still having trouble writing the story of your business, hire a writer. Make sure the writer you hire knows that you want more than a simple recitation of facts. Help her find and write your story in a newsworthy way.